Lakhs
of youth are entering the job market every year after
completing their school/collegiate education.
Non-availability of corresponding employment opportunities in the organised as
well as unorganised sector has increased unemployment. The entry of automation
and mechanization in every sphere of commerce and administration due to the
advent of science and technology has further accentuated the problem.
On
the rural side, the employment potential in agricultural economy also appears
to have reached a saturation level leading to large scale migration of manpower
from rural areas to urban areas adding woes and pressure to already over
strained civic infrastructure. Millions of unemployed youth particularly from
rural and semi-urban background who could not access higher professional
education but oriented towards white collar jobs
are driven to despair for not finding a job.
Of
late, these distressed youth are attracted towards antisocial activities for
their livelihood. This tremendous waste of human resources and mismatch of
potentiality with productive deployment has baffled the planners and
administrators. The situation calls for urgent steps to provide increased employment opportunity in the rural and semi- urban areas
itself to check the shifting of resources resulting in improved economic
status. All these clearly indicate the need for promoting self-employment
entrepreneurial ventures among the unemployed youth and women
Of
late, Government and Non Government agencies have taken certain initiatives and
implementing many schemes to promote micro enterprises. However, the efforts
seem to be inadequate against the gigantic unemployment problem. An innovative
initiative was taken way back in the year 1982 jointly by Sri Dharmasthala
Manjunatheshwara Educational Trust, Syndicate Bank,Canara Bank to motivate
unemployed youth to take up self-employment as an alternative career.
The
unique experiment of building confidence of the youth by developing skill and
positive attitude among them through dedicated training was found effective.
The model has proved very successful in building the morale of the youth and
empowering them to set up self-employment ventures in their own places.
Therfore it was adopted by Dr. Pattabhi Memorial Institute of Rural Development
(PMIRD) is started by Andhra Bank Rural Development Trust (ABRDT) on
10.12.2001, in the historic town of Machilipatnam where the Andhra Bank is
founded for promoting
entrepreneurship in rural areas.